Friday, September 5, 2008

"The Box" by Marc Levinson

In doing a group of articles on containerization for a client, I had the pleasure to read Marc Levinson's "The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger."

For a very dry topic this is a very exciting book. It is one of those non-fiction creations that tells a story in a dramatic way. It's a page turner. You want to keep reading in order to find out how the heck the world could come together on standardizing something as complex as international, intermodal shipping.

The book brings to life some mid-20th century innovators whose achievements serve as powerful examples for us and for our children. "The Box" documents a recipe for creating large-scale change.

Great piece of social history.

Liz Nichols

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